Tuesday, November 16, 2010

96.3 FM Radio Spot

SEX AND MONEY – Invest like a man- be more financially literate and more engaged
And take more risks. The changing role of women – more status, more money, more positions of influence- and they need to become more involved in issues around wealth accumulation. Next 20 years will see more women grad from university than men – and that means changing influence in business world as they climb into leadership positions. A changing family and business dynamic.

There is research on how the money-sex interplay affects investment behaviour in men. The results suggest that being turned on makes men take more risk. Another study suggests that women are more risk averse. Let's hope that changes.

With respect to the second point about wealth accumulation, have you heard of the "Sandwich generation"? These are people typically in their 50's who are caregiving for their parents in their 80's and supporting their 20 year kids through school. More often than not women sacrifice their savings to do so. A TD poll suggests 1/3rd of women are not saving at all and women need to save 20-25% more than men because they marry older men and tend to live longer.

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